Happy New Year!
2019 is upon us and one of your resolutions for this year is a new website for your business, association or club.
You’ve found a designer or maybe you’ve decided to go it alone with a CMS like Squarespace, Wix or Wordpress. Great! You’ve worked out what pages you need: a homepage, a page that describes your services or activities, some client testimonials maybe, a contact page and a blog (very important to have new, regular fresh content on your site, so that Google knows your business is alive and kicking!)
Then you realise that you’re going to need some images too…nobody likes to read a site that’s all text and no images. As they say, a picture tells a thousand words and your clients want your site to inspire them, to tell a story, to make them want to do business with you, or join your association, whatever it is that you do. So, where to find images and how to be sure that you are legally allowed to use them.
Google is a good source of images, but it is often very time consuming as most of the images that come up on the first few pages are super common, used all over the internet and frankly not very inspiring. If you do search on Google, remember to click on the tools button and select Labeled for reuse, so that you know you are free to use the images without legal infringement. Here’s a guide to using Google advanced image search
There is also a host of other sites with images especially curated for free use on your website. This is where you get to choose from a large array of beautiful, professional photographs that will really make your site look great. Some examples are:
My absolute favourite and now perfectly integrated with Squarespace, making it super easy to add images from unsplash to your Squarespace website.
Unsplash has its own license, which lets you use the images for free, in any way you like, except for using them to create a competing website.
The world's quirkiest collection of free high-resolution pictures, comprised of the world's best, most creative images - photos you just won't find anywhere else. All completely free of copyright restrictions.
You can use images from Getty Images on your non-commercial websites for free by embedding them. Downloading an image and uploading it to your website is not allowed, you must embed it. It’s a bit more complicated than the other sites listed above, but t’s an option worth looking into for bloggers.